A look at Harley-Davidson, Inc’s (HOG) recent performance gives investors their first glimpse of hope.

Shaun Noe

A new trading day began on Monday, with Harley-Davidson, Inc (NYSE: HOG) stock price down -6.45% from the previous day of trading, before settling in for the closing price of $28.37. HOG’s price has ranged from $20.45 to $36.94 over the past 52 weeks.

During the last 5-year period, the sales growth of Consumer Cyclical Sector giant was 5.10%. Meanwhile, its annual earnings per share averaged 21.18%. With a float of $120.55 million, this company’s outstanding shares have now reached $122.99 million.

Harley-Davidson, Inc (HOG) Insider Activity

As we move forward, let’s examine how large-scale investors are investing in this stock of the Recreational Vehicles Industry. The insider ownership of Harley-Davidson, Inc is 0.82%, while institutional ownership is 90.56%. The most recent insider transaction that took place on Aug 05 ’25, was worth 49,756. In this transaction Director of this company bought 2,068 shares at a rate of $24.06, taking the stock ownership to the 4,705 shares. Before that another transaction happened on Feb 13 ’25, when Company’s Chief Commercial Officer sold 3,400 for $25.96, making the entire transaction worth $88,264. This insider now owns 23,555 shares in total.

Harley-Davidson, Inc (HOG) Earnings and Forecasts

In its latest quarterly report, released on 9/30/2024, the company reported earnings of 0.91 per share, which was $0.1 higher than the consensus estimate of $0.26. In terms of return on equity, this company recorded -19.55% in contrast with 50.0% return on Investment (trailing twelve months). Wall Street market experts anticipate that the next fiscal year will bring earnings of 0.7 per share during the current fiscal year.

According to the Wall Street analysts, stocks earnings will be around 21.18% per share during the next fiscal year. For the long-term projections, market analysts anticipate that the company’s EPS will plunge by -1.30% during the next five years compared to 5.10% growth over the previous five years of trading.

Harley-Davidson, Inc (NYSE: HOG) Trading Performance Indicators

Here are Harley-Davidson, Inc’s current performance indicators. According to the last quarter’s results, the stock had a quick ratio of 1.20. In addition, a publicly-traded company’s price to sales ratio for the trailing twelve months stands at 0.72. Likewise, its price to free cash flow for the trailing twelve months is 3.93.

For the trailing twelve months, Company’s Diluted EPS (Earnings per Share) is 1.93, a number that is poised to hit 1.58 in the next quarter and is forecasted to reach 2.52 in one year’s time.

Technical Analysis of Harley-Davidson, Inc (HOG)

Looking closely at Harley-Davidson, Inc (NYSE: HOG), its last 5-days average volume was 1.64 million, which is a drop from its year-to-date volume of 2.15 million. As of the previous 9 days, the stock’s Stochastic %D was 23.96%.

During the past 100 days, Harley-Davidson, Inc’s (HOG) raw stochastic average was set at 43.93%, which indicates a significant increase from 0.00% during the past two weeks. Based on volatility metrics of the stock, it showed a historical volatility of 1.03 in the past 14 days, which was higher than the 0.87 volatility it showed in the past 100 days.

At the time of writing, stock’s 50-day Moving Average is $27.76, while its 200-day Moving Average is $26.06. However, in the short run, Harley-Davidson, Inc’s stock first resistance to watch stands at $27.75. Second resistance stands at $28.95. The third major resistance level sits at $29.56. If the price goes on to break the first support level at $25.94, it is likely to go to the next support level at $25.33. Should the price break the second support level, the third support level stands at $24.13.

Harley-Davidson, Inc (NYSE: HOG) Key Stats

With a market capitalization of 3.23 billion, the company has a total of 121,553K Shares Outstanding. Currently, annual sales are 5,187 M while annual income is 455,360 K. The company’s previous quarter sales were 1,307 M while its latest quarter income was 107,570 K.

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