Direct Digital Holdings Inc (DRCT) recent activity suggests a positive outlook with the last week’s performance of -19.19%

Shaun Noe

A new trading day began on Monday, with Direct Digital Holdings Inc (NASDAQ: DRCT) stock price down -14.46% from the previous day of trading, before settling in for the closing price of $0.2. DRCT’s price has ranged from $0.19 to $6.59 over the past 52 weeks.

A company in the Communication Services sector has dropped its sales by -39.37% annually for the last half of the decade. Meanwhile, its annual earnings per share averaged 41.57%. With a float of $15.48 million, this company’s outstanding shares have now reached $16.68 million.

Direct Digital Holdings Inc (DRCT) Insider and Institutional Ownership

As we move forward, let’s examine how large-scale investors are investing in this stock of the Advertising Agencies Industry. The insider ownership of Direct Digital Holdings Inc is 7.19%, while institutional ownership is 1.88%. The most recent insider transaction that took place on Nov 14 ’25, was worth 51,452. In this transaction Chairman and CEO of this company sold 245,008 shares at a rate of $0.21, taking the stock ownership to the 0 shares. Before that another transaction happened on Nov 13 ’25, when Company’s Chairman and CEO sold 27,492 for $0.37, making the entire transaction worth $10,172. This insider now owns 245,008 shares in total.

Direct Digital Holdings Inc (DRCT) Latest Financial update

In its latest quarterly report, released on 12/31/2024, the company reported earnings of -0.41 per share, which was $0.1 lower than the consensus estimate of $0.26. In terms of return on equity, this company recorded -19.55% in contrast with 50.0% return on Investment (trailing twelve months). Wall Street market experts anticipate that the next fiscal year will bring earnings of -0.1 per share during the current fiscal year.

Direct Digital Holdings Inc (NASDAQ: DRCT) Trading Performance Indicators

Here are Direct Digital Holdings Inc’s current performance indicators. According to the last quarter’s results, the stock had a quick ratio of 0.37. In addition, a publicly-traded company’s price to sales ratio for the trailing twelve months stands at 0.13.

For the trailing twelve months, Company’s Diluted EPS (Earnings per Share) is -1.33, a number that is poised to hit -0.23 in the next quarter and is forecasted to reach -0.28 in one year’s time.

Technical Analysis of Direct Digital Holdings Inc (DRCT)

Let’s dig in a bit further. During the last 5-days, its volume was 25.45 million. That was better than the volume of 2.17 million it reported in year-ago period. As of the previous 9 days, the stock’s Stochastic %D was 17.27%.

During the past 100 days, Direct Digital Holdings Inc’s (DRCT) raw stochastic average was set at 1.70%, which indicates a significant decrease from 4.10% during the past two weeks. Based on volatility metrics of the stock, it showed a historical volatility of 0.0487 in the past 14 days, which was lower than the 0.0490 volatility it showed in the past 100 days.

At the time of writing, stock’s 50-day Moving Average is $0.3340, while its 200-day Moving Average is $0.5767. However, in the short run, Direct Digital Holdings Inc’s stock first resistance to watch stands at $0.1955. Second resistance stands at $0.2189. The third major resistance level sits at $0.2358. If the price goes on to break the first support level at $0.1552, it is likely to go to the next support level at $0.1383. The third support level lies at $0.1149 if the price breaches the second support level.

Direct Digital Holdings Inc (NASDAQ: DRCT) Key Stats

With a market capitalization of 4.52 million, the company has a total of 22,517K Shares Outstanding. Currently, annual sales are 62,290 K while annual income is -6,240 K. The company’s previous quarter sales were 7,980 K while its latest quarter income was -2,680 K.

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