Can MediaAlpha Inc’s (MAX) drop of -5.98% in a week be considered a lucky break?

Shaun Noe

On Friday, MediaAlpha Inc (NYSE: MAX) opened lower -7.72% from the last session, before settling in for the closing price of $12.95. Price fluctuations for MAX have ranged from $7.33 to $13.92 over the past 52 weeks.

Annual sales at Communication Services sector company slipped by -10.21% over the past five years. Company’s average yearly earnings per share was noted -54.51% at the time writing. With a float of $31.33 million, this company’s outstanding shares have now reached $56.87 million.

MediaAlpha Inc (MAX) Insider and Institutional Ownership

A key investor’s attitude towards the stock of the Internet Content & Information industry is another important factor to consider. The insider ownership of MediaAlpha Inc is 45.01%, while institutional ownership is 52.86%. The most recent insider transaction that took place on Jan 02 ’26, was worth 38,850. In this transaction Chief Technology Officer of this company sold 3,000 shares at a rate of $12.95, taking the stock ownership to the 396,662 shares. Before that another transaction happened on Jan 02 ’26, when Company’s Officer proposed sale 3,000 for $12.95, making the entire transaction worth $38,850.

MediaAlpha Inc (MAX) Latest Financial update

If we go through the results of last quarter, which was made public on 12/31/2024, the company posted 0.45 earnings per share (EPS) for the quarter, besting the agreed prediction (set at 0.44) by 0.01. Wall Street market experts anticipate that the next fiscal year will bring earnings of 0.25 per share during the current fiscal year.

According to the Wall Street analysts, stocks earnings will be around -54.51% per share during the next fiscal year. For the long-term projections, market analysts anticipate that the company’s EPS will surge by 57.59% during the next five years compared to -10.21% drop over the previous five years of trading.

MediaAlpha Inc (NYSE: MAX) Trading Performance Indicators

Check out the current performance indicators for MediaAlpha Inc (MAX). In the past quarter, the stock posted a quick ratio of 1.08. In addition, a publicly-traded company’s price to sales ratio for the trailing twelve months stands at 0.69. Likewise, its price to free cash flow for the trailing twelve months is 8.93.

For the trailing twelve months, Company’s Diluted EPS (Earnings per Share) is -0.02, a number that is poised to hit 0.24 in the next quarter and is forecasted to reach 0.99 in one year’s time.

Technical Analysis of MediaAlpha Inc (MAX)

As of the previous 9 days, the stock’s Stochastic %D was 43.57%.

During the past 100 days, MediaAlpha Inc’s (MAX) raw stochastic average was set at 58.17%, which indicates a significant increase from 3.82% during the past two weeks. Based on volatility metrics of the stock, it showed a historical volatility of 0.39 in the past 14 days, which was lower than the 0.49 volatility it showed in the past 100 days.

At the time of writing, stock’s 50-day Moving Average is $12.59, while its 200-day Moving Average is $10.93. Nevertheless, the first resistance level for the watch stands at $12.68 in the near term. At $13.40, the stock is likely to face the second major resistance level. The third major resistance level sits at $13.80. If the price goes on to break the first support level at $11.56, it is likely to go to the next support level at $11.16. The third support level lies at $10.44 if the price breaches the second support level.

MediaAlpha Inc (NYSE: MAX) Key Stats

There are currently 65,172K shares outstanding in the company with a market cap of 778.80 million. Presently, the company’s annual sales total 864,700 K according to its annual income of 16,630 K. Last quarter, the company’s sales amounted to 306,510 K and its income totaled 14,910 K.

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